The consistency is hard-compact and once applied it streaks, especially if much is needed, since it doesn't cover very well, medium i'd say. I don't like it and i won't buy it or even use it again! :(
I liked the rimmel sexy curves mascara and i went to repurchase it, but they only had the intense black version. It it pretty much the same, i can't notice a deeper black or anything. What i like about it is the way it defines the lashes and the brush is easy to use.
Here it is on my lips in day light, near the window. (Seventeen 200 lipstick) I doesn't even apply smooth and even! Chhhh!
Have a great week!